Raj Maliyala is a Digital Marketing Consultant and founder of Gyaner, a digital marketing institute dedicated to practical, industry-aligned education for aspiring marketers and business owners.
With over 12 years of experience managing enterprise-level paid media campaigns across Meta Ads and Google Ads, including multi-million INR monthly budgets, he brings field-tested expertise directly into the classroom and onto this blog.
He specializes in Server-Side Tagging (SST), AdTech infrastructure, and conversion tracking accuracy areas that are increasingly critical as the digital advertising landscape shifts toward privacy-first practices.
Google Search Console is a free tool provided to you by Google, that helps you monitor your website’s performance on Google search. Together with Google Analytics, Google Search Console offers a holistic commentary on your website’s SEO health. The following are the insights that you gain about your website from Google Search Console: How people […]
Keywords are words or phrases which people usually search for on search engines. The most primary and by far the important thing to understand about keywords is relevance. Keywords are highly meaningful words which have the ability to explain the basic concepts that an article is trying to talk about. For example, a person might […]
Tags are snippets of code that are inserted into a website’s code that help various digital analytics tools like Google Analytics, Hotjar, Plausible and so on, obtain information about how a user is interacting with the website. Google Tag Manager allows a website admin to easily add and manage tags across the site, without needing […]
In our previous blog, we explained what cookies are and what their varieties are. We briefly discussed client side and server side cookies. For digital marketers knowing the features of these two formats of cookies is of utmost importance, a brief discussion is not sufficient, hence this dedicated blog. We are going to talk about […]
When you are surfing the web, you inhabit an alternate reality, everything moves exceptionally fast, unlike in the world which exists outside of the screen. You do not like giving a site more than three seconds to load. The internet is a space where time moves furiously fast. In order to make that happen, countless […]
What is Crawling in SEO? Crawling is the process search engines like Google use to discover content, images, videos, and PDFs by following links across the web. Crawlers depend on a logical site structure, clear internal links, and up-to-date sitemaps. If your pages aren’t crawlable, they’re invisible to search engines, no matter how good the […]
Putting the customer at the core of your product development ensures relevance and resonance.
Your digital marketing resume is more than just a list of skills and jobs. It’s the way you show who you are, what you can do, and how you think about solving real problems. Hiring managers want to understand how you approach challenges, what you’ve learned so far, and how you can grow on the […]
Big Basket didn’t become a household name by chance. It earned its space through well-planned execution, sharp positioning, and an evolving marketing framework that responds to both behavior and geography. In an industry where convenience is often the only differentiator, Big Basket created depth by curating catalogues for regions, building loyalty in price-sensitive markets, and […]
What Is DA and PA in SEO? In SEO, understanding the strength of your website is very important for building online visibility. Domain Authority (DA) and Page Authority (PA) serve as key indicators that estimate how well your site or specific pages might rank on search engines. These metrics, developed by Moz (A third-party company), […]
