SEO

What Is Parasite SEO? Before you make a judgement about Parasite SEO, based on its name. Understand that this term does not only have negative connotations, also parasites are not categorically ”bad” organisms as you might feel inclined to believe. They gain nourishment from the host they reside within, this is how they are built, […]

What Is Passage Indexing? Passage Indexing is a 2020 Google update that enables the search engine to understand and rank particular paragraphs within a longer article rather than evaluating and ranking the whole page. In other words, a single paragraph now has the ability to boost your ranking, provided it answers a frequently asked question […]

What is Chunking? Think about how often you have left a page just because the information available on it looked tedious to read or remember. Several content writers, till date, write paragraphs upon paragraphs explaining a concept. That does not work, content needs to be delivered to readers in: Smaller Coherent and Self contained units.  […]

We had discussed in our previous blog on Post-AI Google updates about an update called Rankbrain. Which forever changed the nature of Google’s evaluation of a user’s search query. Google shifted from keyword matching, to meaning matching. Google was newly armed with technologies that allowed it to understand the meaning and the intentions behind the […]

The aim of this blog is to give you a new perspective on older Google algorithm changes. This is the first article in a series of two articles. Here we shall talk about how Google slowly started being more discerning about quality and accessibility. This blog is designed to not only summarise the features of […]

Google and most search engines have a framework that helps them figure out whether or not an article is credible and of good quality. This framework is referred to as E-E-A-T, (also called double E-A-T), which stands for: Experience Expertise Authoritativeness Trustworthiness One of the strongest signals that a website demonstrates all four, lies in […]

Atop, the FAQ structured data developer documentation there is a small but very important announcement by Google, that has changed how websites appear to users of the search-engine. The red lettered note by Google says: “As of May 7, 2026, FAQ rich results are no longer appearing in Google Search. We will be dropping the […]

SEO or Search engine optimization is a process that helps websites become more discoverable, accessible and popular on the internet. It helps websites rank well on SERPs (search engine results page). There are both technical (speed optimisation, mobile friendliness, schema markup) and non-technical (content quality, user experience, backlinks) aspects of SEO. In 2026, AI ushered […]

What is Meta Pixel? Meta pixel (formerly known as facebook pixel), is a snippet of JavaScript code that is embedded into a website and helps the website administrators track the actions undertaken on the site by visitors and connect this data to Meta’s ad servers.  How is it helpful? Helps businesses measure the effectiveness of […]