If you own a business, it is very important for you to build it an online presence. In this day and age, having a robust digital visibility is what will drive your profit. Without a digital presence, your business will practically remain invisible. It is therefore a good idea to invest in hiring a digital […]
Why you Should Give Digital Marketing a Shot The digital marketing industry is a rapidly growing one. It is impossible for any brand to succeed without creating a robust visibility online and establishing a prompt and ongoing chain of communication with potential customers, through emails, chats, social media comments and so on. Say you have […]
The way brands make themselves visible today is primarily through screens. Without a digital presence brands are as good as invisible. People still rely on word of mouth. I bet you too have bought something online after receiving favourable feedback from your peers, the starting point is mostly an online advertisement. This new form of […]
Google Search Console is a free tool provided to you by Google, that helps you monitor your website’s performance on Google search. Together with Google Analytics, Google Search Console offers a holistic commentary on your website’s SEO health. The following are the insights that you gain about your website from Google Search Console: How people […]
What is GEO? GEO stands for Generative Engine Optimization and it refers to the practice of structuring and writing your content in such a way that it can be optimally synthesised with other information found on the web by AI. GEO forms an integral part of AI SEO, which is only slightly different from traditional […]
What is AEO? AEO stands for “answer engine optimisation” and refers to the practice of structuring your written content in such a way so as to directly answer user queries and by doing so appear in: AI overviews, AI-powered chat results voice assistant responses. People Also Search For The Difference Between AEO and Traditional SEO […]
Keywords are words or phrases which people usually search for on search engines. The most primary and by far the important thing to understand about keywords is relevance. Keywords are highly meaningful words which have the ability to explain the basic concepts that an article is trying to talk about. For example, a person might […]
Tags are snippets of code that are inserted into a website’s code that help various digital analytics tools like Google Analytics, Hotjar, Plausible and so on, obtain information about how a user is interacting with the website. Google Tag Manager allows a website admin to easily add and manage tags across the site, without needing […]
What are Tags? A tag is a tiny snippet of JavaScript code (known as a “pixel”) that is placed on a website to see how users are interacting with the page. This information is then sent to various marketing tools like Google Analytics, to let the website administrator know what kind of traffic the website […]
Whenever you search anything on a search engine, what is it that you see on top? It is an Ai overview. Getting featured on these overviews can skyrocket your traffic. In this article, we are going to try and understand what your content needs to get featured on the AI overview. Fig 1. AI Overview […]
