Srijani has 5+ years of experience developing structured, curriculum-aligned content. Leveraging her academic background in English for Specific Purposes (ESP), she designs learning-focused content that simplifies complex digital marketing concepts into clear, outcome-driven resources for students and young professionals. Her work bridges the gap between marketing expertise and education, delivering accessible content that is comprehensible and interactive.
Local search connects customers that are ready to buy directly to a business. Local searches are perhaps one of the most popular searches of all time. Local SEO helps businesses more effectively communicate with people who are looking to buy. The guide we have created will help digital marketing students and owners of businesses understand […]
What is LLM SEO? LLM SEO refers to the practice of optimising your content in such a way that large language models, AI search engines and generative engines can understand, trust and cite your content. LLM SEO is different from traditional SEO primarily in their intentions. The aim of traditional SEO is to make your […]
Google Ads has changed a lot in recent years. People don’t just type short phrases like “buy shoes online” or “best digital marketing course” anymore. Instead, they ask questions in a more natural way, use AI features, search with pictures, and switch between different platforms before deciding what to do next. To keep up with […]
What is Dwell Time? Dwell time refers to the time a searcher spends on a webpage after clicking on the search result before returning back to the search engine results page (SERP). As the name suggests, it literally means how long a searcher has dwelt on a webpage. In SEO, metrics like clicks and impressions […]
The way search engines show results today has changed manifold in the past few years, especially after the AI revolution. Today when you search on Google, especially on your mobile you will see that answers will be provided to you in various formats. You will inevitably see an AI overview and for some search results […]
What is SaaS SEO SaaS SEO stands for Software-as-a-Service Search Engine Optimisation. Where the goal is to optimise the website of a company selling a software to rank higher on a search engine results page. Since the product being sold here is software, the aim of this form of SEO is different from that of […]
What Is Parasite SEO? Before you make a judgement about Parasite SEO, based on its name. Understand that this term does not only have negative connotations, also parasites are not categorically ”bad” organisms as you might feel inclined to believe. They gain nourishment from the host they reside within, this is how they are built, […]
What Is Passage Indexing? Passage Indexing is a 2020 Google update that enables the search engine to understand and rank particular paragraphs within a longer article rather than evaluating and ranking the whole page. In other words, a single paragraph now has the ability to boost your ranking, provided it answers a frequently asked question […]
What is Chunking? Think about how often you have left a page just because the information available on it looked tedious to read or remember. Several content writers, till date, write paragraphs upon paragraphs explaining a concept. That does not work, content needs to be delivered to readers in: Smaller Coherent and Self contained units. […]
We had discussed in our previous blog on Post-AI Google updates about an update called Rankbrain. Which forever changed the nature of Google’s evaluation of a user’s search query. Google shifted from keyword matching, to meaning matching. Google was newly armed with technologies that allowed it to understand the meaning and the intentions behind the […]
