Ranking high on Google is the goal of every website. Your rank on search engines determine how much traffic you will get and how reliable you will appear to your present and prospective customers. The key to ranking high is to follow certain principles. There are some basic principles which ensure a good ranking, but […]
In our previous blog, we explained what cookies are and what their varieties are. We briefly discussed client side and server side cookies. For digital marketers knowing the features of these two formats of cookies is of utmost importance, a brief discussion is not sufficient, hence this dedicated blog. We are going to talk about […]
When Hike was all the new rage, I was in high school and the app was on my mother’s phone. While coming back on the school bus, me and my friends used to challenge each other to “nudge wars” and “sticker wars”. We were always not only connected but in each other’s faces, and we […]
Cookies are small pieces of text that a web server generates and sends to the web browser for purposes like authentication, tracking and so on. The browser then stores the cookies for a specified amount of time. The next time you request the same site, the relevant cookies will be attached again, and the site […]
Why on Earth Do I Need to Build Links? You have created a website and you are posting about your products and services, now Google has no way of knowing whether what you are selling is trustworthy, but it has a system of finding out. When you want to try out something new, say, a […]
After your website has been crawled and rendered by the search engine bots, they index it. Indexing refers to the process of analysing and organising pages in a way that will help users see results that are most relevant to their queries. In order to do this, the search engines follow certain algorithms to best […]
In our previous blog, Rendering Simplified we explained what rendering means, now we shall see how rendering affects SEO performance of your site and its pages. This knowledge is crucial for digital marketers for it will help them make key decisions about their websites. Decisions that will affect the site’s visibility and performance. How Rendering […]
When you are surfing the web, you inhabit an alternate reality, everything moves exceptionally fast, unlike in the world which exists outside of the screen. You do not like giving a site more than three seconds to load. The internet is a space where time moves furiously fast. In order to make that happen, countless […]
What is Crawling in SEO? Crawling is the process search engines like Google use to discover content, images, videos, and PDFs by following links across the web. Crawlers depend on a logical site structure, clear internal links, and up-to-date sitemaps. If your pages aren’t crawlable, they’re invisible to search engines, no matter how good the […]
A sitemap is a file where the creator of a website provides information about the pages, videos, and other types of files included in it and the relationships between them. Search engines read this file to crawl the site more productively. The sitemap tells crawlers which of your pages and contents are most important and […]
