Introduction Google Search has moved from keyword matching to understanding the semantic content and the intent of user’s query and more recently from simply understanding meanings to quality evaluation now in a world where AI has become capable of making its own meanings, Google is trying to separate useful, original, people-first content from mass-produced content […]
The aim of this blog is to give you a new perspective on older Google algorithm changes. This is the first article in a series of two articles. Here we shall talk about how Google slowly started being more discerning about quality and accessibility. This blog is designed to not only summarise the features of […]
Google and most search engines have a framework that helps them figure out whether or not an article is credible and of good quality. This framework is referred to as E-E-A-T, (also called double E-A-T), which stands for: Experience Expertise Authoritativeness Trustworthiness One of the strongest signals that a website demonstrates all four, lies in […]
Atop, the FAQ structured data developer documentation there is a small but very important announcement by Google, that has changed how websites appear to users of the search-engine. The red lettered note by Google says: “As of May 7, 2026, FAQ rich results are no longer appearing in Google Search. We will be dropping the […]
Writing is one of the OG strategies of persuasion. Literature students spend years trying to understand the intricacies of narrative techniques that influential writers use to draw their audience in. Digital marketing is all about drawing your audience in, therefore, it is no surprise that content writing forms one of its most integral aspects. In […]
If you are preparing for an upcoming digital marketing interview with a multinational corporation (MNC), and you feel overwhelmed by the amount of information you think you have to ingest, I feel you. You have worked on your CV, your portfolio, your LinkedIn presence, and you have gotten yourself an interview. Congratulations! Believe it or […]
SEO or Search engine optimization is a process that helps websites become more discoverable, accessible and popular on the internet. It helps websites rank well on SERPs (search engine results page). There are both technical (speed optimisation, mobile friendliness, schema markup) and non-technical (content quality, user experience, backlinks) aspects of SEO. In 2026, AI ushered […]
Introduction Many people will tell you that digital marketing is a highly competitive industry, while that is true, it is also true that this is a rapidly growing industry that is hiring more and more people every year (also it is really creative work!). If you take a look at the following statistic, you will […]
Digital marketing is a holistic term that involves all the processes that lead to the selling of a product or a service. It is a skill that needs to be acquired in a structured manner. If you are someone who wishes to become a part of this industry and are looking for the right educational […]
What is Meta Pixel? Meta pixel (formerly known as facebook pixel), is a snippet of JavaScript code that is embedded into a website and helps the website administrators track the actions undertaken on the site by visitors and connect this data to Meta’s ad servers. How is it helpful? Helps businesses measure the effectiveness of […]
