Srijani has 5+ years of experience developing structured, curriculum-aligned content. Leveraging her academic background in English for Specific Purposes (ESP), she designs learning-focused content that simplifies complex digital marketing concepts into clear, outcome-driven resources for students and young professionals. Her work bridges the gap between marketing expertise and education, delivering accessible content that is comprehensible and interactive.
GA4 is Google’s latest analytic property that helps website admins and developers measure user activity on websites and apps. Google Analytics 4 was launched by Google in October 2020. It is an updated version of Universal Analytics. The primary difference between the two is that UA used to collect session based data, things like: time […]
The primary and by far the most crucial difference between Google Ads and Meta ads is that, Meta Ads is responsible for creating demand while Google Ads captures existing demand. Google ads Shows up mostly when people are actively searching for products and services Note: Google offers a broader inventory through formats like Performance Max, […]
New to Google Ads? Do not worry, we have broken down in a very easy to follow and simple format all the steps that you need to complete to run your first ever Google Ads Campaign, since this is for beginners, we have explained only how to set up a campaign that lets you advertisements […]
Congratulations! You are done with school. (If you are still in school check out our blog explaining why you may begin digital marketing lessons in school) This is a big moment, going forward you can choose exactly what you want to study. If you have not figured it out yet, no worries, there is no […]
If you have just passed your first board exam and have a little bit of free time on your hands, consider learning a skill that is very exciting while being exceptionally instrumental in building brands. You have seen how marketing works today, through social media. You have seen brands go viral and make tonnes of […]
What is Influencer Marketing? When a brand seeks to advertise itself by partnering with a person who is influential, for example a popular social media figure, a public figure, a sportsperson, actor etc., it is called influencer marketing. Partnering up with social media influencers is the most popular form of influencer marketing today for the […]
If you own a business, it is very important for you to build it an online presence. In this day and age, having a robust digital visibility is what will drive your profit. Without a digital presence, your business will practically remain invisible. It is therefore a good idea to invest in hiring a digital […]
Why you Should Give Digital Marketing a Shot The digital marketing industry is a rapidly growing one. It is impossible for any brand to succeed without creating a robust visibility online and establishing a prompt and ongoing chain of communication with potential customers, through emails, chats, social media comments and so on. Say you have […]
The way brands make themselves visible today is primarily through screens. Without a digital presence brands are as good as invisible. People still rely on word of mouth. I bet you too have bought something online after receiving favourable feedback from your peers, the starting point is mostly an online advertisement. This new form of […]
What is GEO? GEO stands for Generative Engine Optimization and it refers to the practice of structuring and writing your content in such a way that it can be optimally synthesised with other information found on the web by AI. GEO forms an integral part of AI SEO, which is only slightly different from traditional […]
