Srijani has 5+ years of experience developing structured, curriculum-aligned content. Leveraging her academic background in English for Specific Purposes (ESP), she designs learning-focused content that simplifies complex digital marketing concepts into clear, outcome-driven resources for students and young professionals. Her work bridges the gap between marketing expertise and education, delivering accessible content that is comprehensible and interactive.
The way brands make themselves visible today is primarily through screens. Without a digital presence brands are as good as invisible. People still rely on word of mouth. I bet you too have bought something online after receiving favourable feedback from your peers, the starting point is mostly an online advertisement. This new form of […]
What is GEO? GEO stands for Generative Engine Optimization and it refers to the practice of structuring and writing your content in such a way that it can be optimally synthesised with other information found on the web by AI. GEO forms an integral part of AI SEO, which is only slightly different from traditional […]
What is AEO? AEO stands for “answer engine optimisation” and refers to the practice of structuring your written content in such a way so as to directly answer user queries and by doing so appear in: AI overviews, AI-powered chat results voice assistant responses. People Also Search For The Difference Between AEO and Traditional SEO […]
What are Tags? A tag is a tiny snippet of JavaScript code (known as a “pixel”) that is placed on a website to see how users are interacting with the page. This information is then sent to various marketing tools like Google Analytics, to let the website administrator know what kind of traffic the website […]
Whenever you search anything on a search engine, what is it that you see on top? It is an Ai overview. Getting featured on these overviews can skyrocket your traffic. In this article, we are going to try and understand what your content needs to get featured on the AI overview. Fig 1. AI Overview […]
Ranking high on Google is the goal of every website. Your rank on search engines determine how much traffic you will get and how reliable you will appear to your present and prospective customers. The key to ranking high is to follow certain principles. There are some basic principles which ensure a good ranking, but […]
When Hike was all the new rage, I was in high school and the app was on my mother’s phone. While coming back on the school bus, me and my friends used to challenge each other to “nudge wars” and “sticker wars”. We were always not only connected but in each other’s faces, and we […]
Cookies are small pieces of text that a web server generates and sends to the web browser for purposes like authentication, tracking and so on. The browser then stores the cookies for a specified amount of time. The next time you request the same site, the relevant cookies will be attached again, and the site […]
Why on Earth Do I Need to Build Links? You have created a website and you are posting about your products and services, now Google has no way of knowing whether what you are selling is trustworthy, but it has a system of finding out. When you want to try out something new, say, a […]
After your website has been crawled and rendered by the search engine bots, they index it. Indexing refers to the process of analysing and organising pages in a way that will help users see results that are most relevant to their queries. In order to do this, the search engines follow certain algorithms to best […]
