Srijani has 5+ years of experience developing structured, curriculum-aligned content. Leveraging her academic background in English for Specific Purposes (ESP), she designs learning-focused content that simplifies complex digital marketing concepts into clear, outcome-driven resources for students and young professionals. Her work bridges the gap between marketing expertise and education, delivering accessible content that is comprehensible and interactive.
SEO or Search engine optimization is a process that helps websites become more discoverable, accessible and popular on the internet. It helps websites rank well on SERPs (search engine results page). There are both technical (speed optimisation, mobile friendliness, schema markup) and non-technical (content quality, user experience, backlinks) aspects of SEO. In 2026, AI ushered […]
Introduction Many people will tell you that digital marketing is a highly competitive industry, while that is true, it is also true that this is a rapidly growing industry that is hiring more and more people every year (also it is really creative work!). If you take a look at the following statistic, you will […]
Digital marketing is a holistic term that involves all the processes that lead to the selling of a product or a service. It is a skill that needs to be acquired in a structured manner. If you are someone who wishes to become a part of this industry and are looking for the right educational […]
What is Meta Pixel? Meta pixel (formerly known as facebook pixel), is a snippet of JavaScript code that is embedded into a website and helps the website administrators track the actions undertaken on the site by visitors and connect this data to Meta’s ad servers. How is it helpful? Helps businesses measure the effectiveness of […]
GA4 is Google’s latest analytic property that helps website admins and developers measure user activity on websites and apps. Google Analytics 4 was launched by Google in October 2020. It is an updated version of Universal Analytics. The primary difference between the two is that UA used to collect session based data, things like: time […]
The primary and by far the most crucial difference between Google Ads and Meta ads is that, Meta Ads is responsible for creating demand while Google Ads captures existing demand. Google ads Shows up mostly when people are actively searching for products and services Note: Google offers a broader inventory through formats like Performance Max, […]
New to Google Ads? Do not worry, we have broken down in a very easy to follow and simple format all the steps that you need to complete to run your first ever Google Ads Campaign, since this is for beginners, we have explained only how to set up a campaign that lets you advertisements […]
Congratulations! You are done with school. (If you are still in school check out our blog explaining why you may begin digital marketing lessons in school) This is a big moment, going forward you can choose exactly what you want to study. If you have not figured it out yet, no worries, there is no […]
If you have just passed your first board exam and have a little bit of free time on your hands, consider learning a skill that is very exciting while being exceptionally instrumental in building brands. You have seen how marketing works today, through social media. You have seen brands go viral and make tonnes of […]
What is Influencer Marketing? When a brand seeks to advertise itself by partnering with a person who is influential, for example a popular social media figure, a public figure, a sportsperson, actor etc., it is called influencer marketing. Partnering up with social media influencers is the most popular form of influencer marketing today for the […]
