Srijani has 5+ years of experience developing structured, curriculum-aligned content. Leveraging her academic background in English for Specific Purposes (ESP), she designs learning-focused content that simplifies complex digital marketing concepts into clear, outcome-driven resources for students and young professionals. Her work bridges the gap between marketing expertise and education, delivering accessible content that is comprehensible and interactive.
Why on Earth Do I Need to Build Links? You have created a website and you are posting about your products and services, now Google has no way of knowing whether what you are selling is trustworthy, but it has a system of finding out. When you want to try out something new, say, a […]
After your website has been crawled and rendered by the search engine bots, they index it. Indexing refers to the process of analysing and organising pages in a way that will help users see results that are most relevant to their queries. In order to do this, the search engines follow certain algorithms to best […]
In our previous blog, Rendering Simplified we explained what rendering means, now we shall see how rendering affects SEO performance of your site and its pages. This knowledge is crucial for digital marketers for it will help them make key decisions about their websites. Decisions that will affect the site’s visibility and performance. How Rendering […]
A sitemap is a file where the creator of a website provides information about the pages, videos, and other types of files included in it and the relationships between them. Search engines read this file to crawl the site more productively. The sitemap tells crawlers which of your pages and contents are most important and […]
Robots.txt files are guidelines written by the creator of a website that advise search engine crawlers regarding what sections of your website it should crawl and what it should leave alone. All bots (crawling is carried out by bots) may not pay heed to the guidelines. Having the right robots.txt files in place affects your […]
