The way brands make themselves visible today is primarily through screens. Without a digital presence brands are as good as invisible. People still rely on word of mouth. I bet you too have bought something online after receiving favourable feedback from your peers,the starting point is mostly an online advertisement. This new form of obtaining […]
Google Search Console is a free tool provided to you by Google, that helps you monitor your website’s performance on Google search. The following are the insights that you gain about your website from Google Search Console: How people find you on Google What pages are performing well. Why are some pages not showing up […]
What is GEO? GEO stands for Generative Engine Optimization and it refers to the practice of structuring and writing your content in such a way that it can be optimally synthesised with other information found on the web by AI. The process is known as “generative” engine optimization, because it helps AI generate answers from […]
What is AEO? AEO stands for “answer engine optimisation” and refers to the practice of structuring your written content in such a way so as to directly answer user queries and by doing so appear in: AI overviews, AI-powered chat results voice assistant responses. People Also Search For The Difference Between AEO and Traditional SEO […]
Keywords are words or phrases which people usually search for on search engines. The most primary and by far the important thing to understand about keywords is relevance. Keywords are highly meaningful words which have the ability to explain the basic concepts that an article is trying to talk about. For example, a person might […]
Tags are snippets of code that are inserted into a website’s code that help various digital analytics tools like Google Analytics, Hotjar, Plausible and so on, obtain information about how a user is interacting with the website. Just like cookies, there are two types of tags: Client Side Tags and Server Side Tags. What are […]
What are Tags? A tag is a tiny snippet of JavaScript code (known as a “pixel”) that is placed on a website to see how users are interacting with the page. This information is then sent to various marketing tools like Google Analytics, to let the website administrator know what kind of traffic the website […]
Whenever you search anything on a search engine, what is it that you see on top? It is an Ai overview. Getting featured on these overviews can skyrocket your traffic. In this article, we are going to try and understand what your content needs to get featured on the AI overview. Fig 1. AI Overview […]
Ranking high on Google is the goal of every website. Your rank on search engines determine how much traffic you will get and how reliable you will appear to your present and prospective customers. The key to ranking high is to follow certain principles. There are some basic principles which ensure a good ranking, but […]
In our previous blog, we explained what cookies are and what their varieties are. We briefly discussed client side and server side cookies. For digital marketers knowing the features of these two formats of cookies is of utmost importance, a brief discussion is not sufficient, hence this dedicated blog. We are going to talk about […]
