What is Crawling in SEO? Crawling is the process search engines like Google use to discover content, images, videos, and PDFs by following links across the web. Crawlers depend on a logical site structure, clear internal links, and up-to-date sitemaps. If your pages aren’t crawlable, they’re invisible to search engines, no matter how good the […]
A sitemap is a file where the creator of a website provides information about the pages, videos, and other types of files included in it and the relationships between them. Search engines read this file to crawl the site more productively. The sitemap tells crawlers which of your pages and contents are most important and […]
Robots.txt files are guidelines written by the creator of a website that advise search engine crawlers regarding what sections of your website it should crawl and what it should leave alone. All bots (crawling is carried out by bots) may not pay heed to the guidelines. However, when a good bot crawls your website it […]
What Is DA and PA in SEO? In SEO, understanding the strength of your website is very important for building online visibility. Domain Authority (DA) and Page Authority (PA) serve as key indicators that estimate how well your site or specific pages might rank on search engines. These metrics, developed by Moz (A third-party company), […]
Geotagging isn’t just for photos. It influences Google Maps, local pack rankings, and local SEO strategy. Learn how it works and why mastering it can set you apart in digital marketing interviews. Many people use geotagging without realizing it. Whether it’s taking a photo, posting a reel, or creating a business listing, location data often […]
When you search for something on Google and see a result with neatly expanded questions and answers right under the link, it’s because of FAQ schema markup at work. This structured data format, which is a part of technical SEO, gives search engines a clearer understanding of the questions your page answers. More importantly, it […]
For aspiring digital marketers, understanding technical SEO is not optional, but it is the foundation that determines whether SEO strategies succeed or fail. While great content and backlinks build authority, none of it matters if search engines struggle to crawl, render, or index your pages. A slow-loading site, a poor mobile experience, or messy internal […]
