AI Integrated Digital Marketing Course in Hyderabad
A beginner-friendly course in Hyderabad tailored for individuals who wish to work in the digital marketing industry, equipped with advanced knowledge of the tools, strategies and AI technologies most crucial to the trade.
Placement Assured Program
- 100% Assistance Till You Get Placed.
Course Duration
- 2 Months + Lifetime Access
Industry Experienced Trainer
- Faculty with 10+ years of proven industry experience.
Training Format
- Classroom (located 1 km from Ameerpet & 3kms from Madhapur)
- Live Online.
Enroll Now!
Start Your Digital Marketing Career with Industry-Focused Training
Are you a fresher or someone willing to switch to a career in Digital Marketing?
Our Training Program is designed to provide you with real-world skills, hands-on experience, certification and placement assistance to help you secure your first job in the digital marketing industry.
Key Highlights
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100% Placement Support
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Real-time Industry Projects
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Flexible Learning
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Mock Interview Sessions
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Hands-On Training
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Industry-Focused Curriculum
curriculum
Don't just learn Digital Marketing, Automate it. We’ve added specialized AI modules to our job-oriented program so you can master content creation, SEO, and ads in half the time. Get the skills that top employers are looking for right now.
9 ModulesCourse Content
- Chapter 1: Understanding Domains & Hosting
- What is a domain name and how does it work?
- Difference between domain & hosting
- Chapter 2: Types of Websites
- Static vs. Dynamic vs. CMS-based websites
- Chapter 1: Choosing the Right Tools
- Choosing a lightweight SEO-friendly theme (Astra, GeneratePress, OceanWP)
- Installing essential plugins (SEO, Security, Performance)
- Chapter 2: WordPress Site Structure & SEO Setup
- Setting up Permalinks & Site Structure
- Installing & configuring Yoast SEO / RankMath SEO plugin
- Creating an XML Sitemap & Robots.txt file
- Setting up Google Search Console & Analytics for WordPress
- Chapter 1: How Search Engines Work
- Crawling, Indexing, and Ranking Explained
- Chapter 2: Understanding Google Algorithms
- Introduction to Google Algorithm Updates
- Organic vs. Paid Search
- White Hat vs. Black Hat SEO
- 📌 Assignment: Research and summarize how Google ranks pages in SERPs.
- Chapter 1: Keyword Research & SEO Tools
- Google Keyword Planner, Ubersuggest
- Chapter 2: On-Page Optimization Techniques
- Title Tags, Meta Descriptions & Header Tags Optimization
- SEO-Friendly URLs & Internal Linking Basics
- Chapter 3: Image & Schema SEO
- Image SEO (Alt Text, File Compression, Lazy Loading)
- Schema Markup (Basic JSON-LD Implementation)
- Chapter 1: Website Crawling & Indexing
- How Googlebot Crawls Websites
- Robots.txt, XML Sitemaps & Canonical Tags
- Chapter 2: Google Tools & Mobile SEO
- Introduction to Google Search Console & Google Analytics
- Mobile SEO & Core Web Vitals (LCP, FID, CLS)
- Chapter 1: Backlink Strategies
- Introduction to Backlinks & Link Building Strategies
- Guest Posting & Directory Submissions
- Chapter 2: Social & Local SEO
- Social Media’s Role in SEO
- Local SEO & Google My Business Setup
- Chapter 1: Google Search Console & Analytics
- How to Use Google Search Console (Live Testing, Indexing, Fixing Errors)
- Introduction to Google Analytics 4 (GA4) (Traffic Analysis, User Behavior)
- Chapter 2: SEO Performance & Reporting
- Using Google Lighthouse & PageSpeed Insights (Performance Testing)
- Overview of Ahrefs, Semrush, and Moz for Keyword & Backlink Research
- Chapter 3: SEO Reporting & Data Interpretation
- Understanding SEO Metrics (Clicks, CTR, Bounce Rate, Sessions)
- How to Create a Basic SEO Report for Clients or Employers
- Tracking Keyword Rankings with Ahrefs/Semrush
- Creating a Performance Report in Google Data Studio
- 📌 Assignment:
- Perform a complete SEO audit for a small business website.
- Present a strategy for improving rankings using on-page & technical SEO.
- Chapter 1: Introduction to Paid Advertising (PPC Basics)
- What is Pay-Per-Click (PPC) Advertising?
- Difference between SEO & PPC
- Types of Paid Ads (Search Ads, Display Ads, Shopping Ads, Social Media Ads)
- Overview of Google Ads vs. Facebook Ads vs. LinkedIn Ads
- 📌 Assignment: Research and compare SEO vs. PPC pros & cons.
- Chapter 2: Getting Started with Google Ads
- How Google Ads Work (Bidding, Quality Score, Ad Rank)
- Understanding Google Ads Auction System
- Types of Google Ads (Search, Display, Video, Shopping)
- 📌 Assignment: Create a dummy Google Ads campaign (without running it).
- Chapter 3: Google Search Ads Setup (Step-by-Step)
- How to create a Google Ads account
- Setting up a Search Campaign (Keyword Targeting, Ad Groups, Ad Copy)
- Writing Effective Google Ads (Headlines, Descriptions, CTAs)
- Landing Page Best Practices for Conversions
- 📌 Assignment: Write two sample Google Ads with compelling headlines & descriptions.
- Chapter 4: Understanding Google Ads Bidding & Budgeting
- CPC (Cost-Per-Click) vs. CPM (Cost-Per-Mille) vs. CPA (Cost-Per-Acquisition)
- Manual vs. Automated Bidding Strategies
- How to set daily budgets & bidding strategies
- 📌 Assignment: Research 5 high-performing keywords for a Google Ads campaign.
- Chapter 5: Google Ads Performance Tracking & Optimization
- Setting up Conversion Tracking in Google Ads
- Understanding CTR, CPC, ROAS (Return on Ad Spend)
- A/B Testing for Better Ad Performance
- 📌 Assignment: Use Google Ads Keyword Planner to analyze search volume & competition.
- Chapter 1: Introduction to Facebook & Instagram Ads
- How Facebook Ads Work (Audience Targeting, Bidding)
- Difference between Google Ads vs. Facebook Ads
- Setting up a Facebook Ads Campaign (Ad Sets, Budget, Targeting)
- How Facebook Pixel Helps Track Conversions
- 📌 Assignment: Create a dummy Facebook ad campaign and select an audience.
- Chapter 2: Social Media Advertising Basics (LinkedIn, Twitter, Snapchat Ads)
- How LinkedIn Ads Work (B2B Marketing)
- Twitter Ads & Promoted Tweets
- Snapchat Ads for E-commerce & Influencer Marketing
- Chapter 1: The AI Marketing Mindset
- Prompt Engineering (building prompts according to the Role-Context-Task-Constraint structure)
- Introduction to AI Tools (ChatGPT, Claude 3, Gemini, Midjourney, and Perplexity).
- Fact-checking of AI content and Brand Voice Alignment.
- Chapter 2: Scaling Content & SEO with AI
- Optimizing content to appear in AI-driven search results (AEO & GEO)
- Generating content calendar and pillar pages with seed keywords. (AI Topic Clustering)
- Meta Tags and Schema Markup Generation with AI.
- Chapter 3: Advertising & Media Buying with AI
- Using AdCreative.ai and Canva Magic Studio to turn product photos into different social media ad formats.
- Introduction to HeyGen and InVideo for creating professional video ads with AI avatars.
- Understanding how to steer Google’s Performance Max and Meta’s Advantage+ AI systems.
- Chapter 4: Automation & Chat-Commerce
- Building AI agents using Zapier Central and Gumloop for automating social media replies and qualifying leads.
- Personalization of messages to customers tailored for their unique needs.
- Chapter 5: Final Capstone – The "AI-First" Business Launch
- Launch a mock brand using AI tools for: market research, brand building, campaign launch and reporting.
Certificate
Digital Marketing Course
Certificate
upon completing our Digital Marketing Course, you'll receive a certificate that validates your expertise and enhances your job prospects
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Boost job opportunities
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Hands-on practical training
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Master in-demand skills
